Prius – Peter Fairley

Toyota’s Underwhelming Solar Prius

The solar roof that Toyota is offering as an option on its next-gen Prius hybrid sedean is even less efficaceous than expected, according to specialty publication EVWorld. The solar panels, reports EVWorld, will add not a nanowatt of charge to drive the Prius.

Technology Review looked at the potential impact of a solar roof on the Prius last summer when rumors of Toyota’s plans first emerged. The clear conclusion of the experts: Keep solar panels on rooftops, where they can be tilted towards the sun for maximum efficiency and multiplied to provide the kilowatts of power it takes to drive a car. A solar rooftop would be just a “marketing gimmick” said Andrew Frank, a plug-in hybrid pioneer at the University of California, Davis, and chief technology officer for UC-Davis hybrid-vehicle spinoff Efficient Drivetrains.

Toyota, it turns out, won’t even bother plugging its solar rooftop panel into the 2010 Prius’ nickel-metal hydride battery.

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March 19, 2009April 3, 2009 by pfairley

Toyota’s Secret: The Clean Air Act of 1970

How many automotive engineering leaders from Detroit or Stuttgart would identify the U.S. Clean Air Act Amendments of 1970 as the inspiration of their engineering career? Yet that’s exactly what Masatami Takimoto did when I spoke with the Toyota executive vice president responsible for R&D and powertrain engineering earlier this month at the Geneva Motor Show.

Since Takimoto retires in June, I asked him to identify the most exciting chapter of his 39-year career with Toyota. His reply brought a smile: “You’re familiar with the Muskie law?,” asked Takimoto. I’d been asked the same question five years earlier, in Tokyo, while interviewing Takehisa Yaegashi (revered within Toyota as ‘the father of the hybrid’) for a cover story on hybrid vehicles for MIT’s Technology Review.

Thanks to Yaegashi I knew that it was Senator Ed Muskie of Maine who drove through the 1970 amendments to the U.S. air pollution law. And I knew that Muskie’s law, which required the federal government to set tailpipe emissions standards, had inspired a lot more at Toyota than pollution-eating catalytic converters: Toyota’s engineers also began experimenting with new propulsion concepts such as the battery-powered electrical vehicle that produce inherently less pollution.

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March 16, 2009April 3, 2009 by pfairley

Paris Mondial de l’Automobile Flaunts the Plug

Five years ago Toyota relaunched its Prius with a Saatchi & Saatchi ad blitz with the EV-bashing tagline “and you never have to plug it in.” Toyota’s corporate marketing manager said the idea was to show the Prius was, “not an idea that’s ahead of its time.”

What a difference a few years can make. At this year’s Paris Mondial de l’Automobile, which opened to the press yesterday, plug-in hybrids and full-battery EVs are everywhere — and their plugs are displayed conspicuously.

Smart, the Daimler/Swatch joint venture, towered a dangling plug over their floorspace to highlight its development of an EV model of the tiny trendy Smart Car due out in 2010. GM executives gamely held the cord of the Chevy Volt plug-in hybrid for photographers. And check out the plug on Ligier Automobiles’ EV city car!

Frank Weber, GM’s Global Vehicle Line Executive for the Volt, explained the shift to me in dollars and cents, or rather euros and centimes. “If you say that the charge costs less than a euro per day, it’s that simple,” says Weber. “Plugging in means saving, being able to drive and don’t watch the signs at the gas station. This is what the plug means. It’s now looked at as an opportunity and like, well ok at night you have to plug it in but you would do this anytime because the moment you plug it in you know that you save.”

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